Tanner Crandall
Founder & CEO
Tanner is a social impact leader, strategist, and eternal optimist who believes deeply in the power of people to change the world- especially when they lead with heart.
For more than a decade, he has helped build and grow nonprofits from the ground up, most notably as CEO of Mothers Without Borders, where his leadership expanded programs in Zambia and increased the organization’s annual budget fivefold.
Guided by both strategy and soul, Tanner brings big-picture vision together with mindful leadership and genuine connection.
As founder of Crandall Impact Consulting, he partners with purpose-driven organizations to find clarity, build momentum, and create lasting change—with a little laughter along the way. Whether coaching a nonprofit executive or hosting a backyard brainstorming session, Tanner leads with curiosity, compassion, and a steadfast belief in the good we can build together.
What’s with the Pineapple?
Crandall Impact’s brand is a pineapple because it captures exactly how we see our work—and how we like to do it.
Pineapple just makes life better—nothing elevates a burger or a slice of pizza quite like it—and we believe impact should feel the same way: practical, noticeable, and a little delightful.
It’s also a nod to Psych, a favorite TV show about a small, scrappy psychic detective operation with sharp instincts, personality, and an outsized impact for the people it serves, all done with a sense of fun and adventure along the way.
And then there’s the personal side. Tanner’s family escapes to Hawaii every winter for sunshine and views of pineapple plantations during Utah’s grayest months.
The pineapple isn’t a metaphor we overthink—it’s a symbol of joy, impact, and the adventure that fuels why we do this work in the first place. 🍍